About us

Go to any agents website and you will find an 'about us' section, except ours. Although this is not true for the property portals as a little something 'about us' is on the home page. But why bother? Are we assuming that this content actually gets read by some one? Well I guess it's better than having nothing isn't it?

I'm not so sure. So, this week I've been having a close look at our competitors, plus a load of agents in neighbouring markets that we are penetrating into. What I have found will save you time so far as to say you will never have to read the 'about us' section of any agent at all, ever again. (Assuming you read them in the first place).

When a company decides to write the 'about us' section, there is no doubt that they absolutely mean what they say. All of it is true and it reflects what that company wants to say about itself. But, and here's the crux, they are all saying the same thing. After a while it gets rather boring. Why not big yourself up? Well, why not. You have a service and you want to promote it.

We all offer the same service, but its how you offer it. We all say the same thing, we all claim to do the same job, so if that's the case, how do you really choose who to place your business with?
I think you have to phone a few agents, sound them out, see if you like whom you are talking to and feel some confidence with that agent. Don't be afraid to dig down and really question an agent about the market and your property.

What you are looking for is a candid and honest appraisal. Beware the agent that overprices and appeals to your pocket, also in this market be mindful of the agent that tells you what you want to hear and offers you a bargain basement commission.

But most importantly, more than anything, more than paying 8% plus for finding you a great tenant......MAKE SURE YOUR AGENT IS A MEMBER OF THE NAEA OR ARLA AND THE OFT, That way you can guarantee the agent you choose will do what it says on the tin.